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The site carnitasmexican.com has the following on the homepage, "We know that we are a family operation." I observed that the webpage also said " Our whole name is Carnitas Guanajuato Mexican Restaurant." They also stated " But our amigos just call us Carnitas Mexican. What makes us so different from the others is that we spend as much time in the market acquiring the freshest vegetables, fruits, meats, and ingredients as we do in the kitchen preparing them for you. Food critics will tell you that. Mexican food is fun! We both love and live to cook! Carnitas G." The meta header had carnitas as the first keyword. This keyword was followed by carnitas guanajuato, pork, and tacos which isn't as urgent as carnitas. The other words the site used was fresh mexican. burritos is also included but will not be viewed by search crawlers.